We give you the comms blueprint you need.

Mishina Throughline helps small and midsize mission-driven organizations tell their unique stories clearly, consistently, and compellingly.

Work With Us
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About us

At Mishina Throughline, we know what it’s like to do it’s like to do communications at a small or midsized nonprofit, because we’ve done it ourselves.

Your technical staff is focused on delivering on the mission, and rightly so… but that also means it’s hard to get info out of them. When they do share, they’re using technospeak and minutiae that makes it hard for donors to follow. Could that be why your development team is using a success story from five years ago? Meanwhile, you’re juggling three different communications “priorities” without a clear end goal in sight.

We’ve been there, and we can help you find a way out.

We work with you to find the common thread—or throughline—that animates your organization. We then provide the strategy, storytelling, and systems that drive your goals forward.

No more fragmented messaging. No more boring content. No more communications chaos.

In its place, you’ll get clear messaging. Strategy that’s oriented toward your goals. Stories that engage and foster action. Systems that make it easy to keep it going.

You’ll get better communications that lead to impact.

Founder

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Mayu Mishina

Our boutique consultancy is led by Mayu Mishina, a communications leader with more than 15 years of experience shaping brand narratives and messaging for nonprofit organizations.

Mayu has worked in a variety of organizational contexts, across the global conservation, international development, higher education, and the social justice sectors. As a result, she brings a wealth of knowledge and skills in areas ranging from branding and fundraising communications to event organization and stakeholder management.

A strategic thinker and systems integrator, Mayu is a natural collaborator and quick study who enjoys working with small and midsize mission-driven organizations to help them achieve their business goals.

Strategy

  • Communications diagnostic & strategy

  • Organizational strategy

  • Thought leadership

  • Initiative development

  • Partnership outreach & engagement

  • Event development & production

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Services

Storytelling

  • Messaging & narrative architecture

  • Executive communications & talking points

  • Multimedia content

  • Social media

  • Collateral & publications

  • Donor communications

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Communications Systems & More

  • Content calendars

  • Communications workflows & team structure

  • Project & campaign management

  • Meeting facilitation

  • Presentation coaching

  • Thought partnership

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The sectors we serve

Conservation & environment

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Sustainable agriculture & food systems

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International development

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Social justice & human rights

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Higher education